Description: Branding project with logotype, corporate ID, outdoor labeling and packaging for a men’s shoes store.
Strategy: We parallelized the brand with a family of shoemakers who attracts its origins from Milan. A family with its history intertwined with the men’s shoe, which passionately serves.
Logo Design: The logotype is a modern Italian coat of arms: an elegant monogram, with the consonants of the brand embraced within a shield.
Corporate ID: The corporate identity educates the consumer to encounter the shoe not only as a usable item, but a symbol of social status as well. Within this framework the brand enhanced with the chromatic codes of prestige: deep green and cream.
Outdoor Labeling and Packaging: The visual communication of the brand completed with the outdoor labeling and the packaging, which entertain the historical evolution of the shoes and articulately communicate the message of the brand: The Art of Walking.
